LOVELLO ELIZABETH® is more than clothing—it’s a statement, a movement, and a legacy in motion.
What started in 2014 as a small collection of screen-printed tees has evolved into a company built on craftsmanship, culture, and community. Over the last decade, every stitch, every design, and every moment has been intentional—shaping LOVELLO ELIZABETH® into what it is today.
This page is a reflection of that journey. From the foundation to the future, this is the legacy of LOVELLO ELIZABETH®
Explore the history, watch the story unfold, and see how Year X is only the beginning.
our Founder & ceo
Alnika Lovello
Alnika Lovello launched LOVELLO ELIZABETH® in 2014, blending bold design with storytelling inspired by her African-American and Italian heritage. From 24 screen-printed pieces to a recognized name in fashion, her vision continues to shape a legacy built on craftsmanship, community, and innovation.
the LOVELLO ELIZABETH®
ARCHIVE dvd (2014-2024)
The LOVELLO ARCHIVE DVD is a visual time capsule, documenting the evolution of Lovello Elizabeth from its earliest designs to defining moments that shaped the company. Through rare footage, campaign highlights, and behind-the-scenes storytelling, this anthology reflects the foundation, the growth, and the culture that brought us here.
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A Decade in Motion: The LOVELLO ELIZABETH® Timeline
The Beginning
2014
Alnika Lovello founded LOVELLO ELIZABETH® in Philadelphia, launching with 24 screen-printed t-shirts and crewnecks. From the start, the brand blended bold design with meaningful storytelling, reflecting Alnika’s African-American and Italian heritage.
Expansion into Elevated Casual Wear
2015
LOVELLO ELIZABETH introduced ZENTAI, along with men’s sweatsuits and hoodies, solidifying its place in the elevated casual wear market.
Defining Staple Pieces
2016
Two of the brand’s most iconic pieces—the Men's Classic Sweatsuit and the Ladies' Rose Romper—were released, both of which remain staples today. This year also saw the launch of the Underdog Campaign, reinforcing the brand’s message of resilience and ambition.
Growth & Full-Time Dedication
2017
Lovello Elizabeth moved into its Jasper Street location, providing customers with a more personal, in-person shopping experience. This year marked a turning point as Alnika left her job at National and Alamo rental cars to commit to the brand full-time.
💙 In Loving Memory of Kristian – 7/16/2017.
Cementing LOVELLO ELIZABETH’s Presence
2018
Lovello Elizabeth solidified its place in Philadelphia’s fashion scene,building a strong company culture and making its mark on the city and surrounding areas.
Year V Fashion Show & National Recognition
2019
The YEAR V Fashion Experience became one of the brand’s biggest milestones, selling over 500 tickets and demonstrating major growth and community support. Lovello Elizabeth was also featured in Philadelphia Magazine, further increasing its visibility.
Adapting Through the Pandemic
2020
During the COVID-19 pandemic, demand surged for Lovello Elizabeth’s minimalist athleisure, reflecting a global shift toward comfortable yet stylish home attire.
Product Development & Evolution
2021
Lovello Elizabeth entered a phase of deep product development, laying the groundwork for the brand’s transition from loungewear to a full-scale lifestyle brand.
Opening of the Old City Showroom
2022
The brand opened its first physical showroom at 219 Market Street in Philadelphia’s Old City, offering customers an immersive in-person shopping experience and strengthening its presence.
The Hall of Famer Collection
2023
Lovello Elizabeth launched the Hall of Famer varsity jacket in partnership with Golden Bear, a limited release of 110 uniquely numbered pieces.This collection became a symbol of craftsmanship, exclusivity, and legacy.
