Lovello Elizabeth is a Philadelphia-based lifestyle fashion brand founded in 2014 by Alnika Lovello. Driven by an entrepreneurial spirit from an early age and seeking a creative outlet, Lovello was born. Inspired by a profound love for her family name.

Embodying her bi-racial background of African-American and Italian-American culture, Alnika's life experiences and how she grew up inspired her to create. She is committed to uplifting her community as a minority-woman-led business owner. As she creates clothing that expresses personal style and comfort, Lovello Elizabeth continues to stand by their commitment to be more than a name brand but a lifestyle through timelessness and versatility.